WordPress powered websites are increasing day by day in the internet. This is principally because WordPress is free, but also because it is easy to use, effective and SEO friendly. However, many people who use WordPress based sites do not know some important tips when trying to get their site or content optimized for the search engines. There are a few Dos and Don’ts you should be aware of.
What You Should Not Do
Never stuff your content with keywords Sure, keywords are important when writing your articles, as they make it easier for the search engine to find your content. Unfortunately, some people take this to the extreme and decide to stuff their content (articles, image and video tags) with the keyword, such that the keyword is present in almost every sentence. This is a very bad habit that can get you spammed by google over time. Apart from this, the bounce rate on your site will be very high (since you only offer junks) and this will hurt your ranking greatly over time.
What You Should Do
- Think content not keywords: Every time you want to write, always have your readers in mind. You must always seek to give them an article
that is both engaging and informative. When they read, they should be able to say thanks in the comment box and this will prompt them to share your articles with their friends. When this begins to happen, your traffic will begin to pick-up and you’ll begin to have better and better ranking.
- Focus on synonyms and not keywords: When writing your article or post, utilize synonyms at strategic locations to keep the text on track. The use of the specific keywords should be in the topic, headers, introductory paragraph, conclusion and a few other spots, but all other locations should just feature synonyms. The new google algorithms give synonyms just as much preference as keywords.
- Use internal linking: it is important to produce internal links to top-ranking posts or sites, within your article. This has a massive effect in pulling up your own article up the ranks as well. Internal links are URLs embedded into a highlighted portion of a text, such that when it is clicked, the reader is redirected to that page or post. To do this on MS-word, just select the relevant text and right-click, this should bring out options including “hyperlink”. Click the hyperlink option and paste the relevant URL in the resulting box. That does the trick.