Speeding Up Your Site For Better Traffic

Fast website imageFile sizes grow as the internet evolves and more and more people become interested in having the best possible graphics, the highest quality images, and the most intense sound they can obtain. As kilobytes grow to megabytes and megabytes become gigabytes, it makes sense that the speed at which your site viewers can obtain information on your page should correspond to these growth rates. With bandwidth restrictions and the age and processing rate of the computer in question coming into play here, there is only so much that you can do as a website owner to speed the process along, but there are still ways to make the experience of your user much better. By optimizing code, changing the way the pages are rendered and developing more user-friendly functionality you can still make your web page fast and convenient.

The Importance Of A Fast Web Site

Okay, so most people have internet connections that are bordering on light speed these days, and those who really care about how fast websites load are willing to pay top dollar for the fastest possible online usage. But as a website owner you should still feel a sense of priority to making your site outperform that of your competition. You’ll see better SEO benefits, more traffic, and a more mobile user-friendly method of computing as your site becomes faster and easier to operate. Mobile users make up about 40 percent of many businesses’ online visitors, making this a pretty popular way to search the web. If your site is using up data which your clients and customers have to pay for, they aren’t likely to continue visiting.

Cut Back And Bulk Up

Bulking up on modular coding and cutting back on the HTTP can be a big supporting factor of how fast your loading speeds are. Each request that is made for dependency can make your download process overloaded and slow. You might want to think about using a CDN to dish out your content, rather than just working on decreasing file sizes or cutting out the things that make your site unique. Many people assume that cutting back on images and videos will help speed things up, and while this is true in some respects, you don’t want to decrease the relevance or interest that your content holds currently while you increase speed. Having to give up the entire purpose for your site kind of defeats the idea of making it more customer convenient. Rather than ditching images all together, you can try compressing code by using applications and sites that have built in compression tools. Photoshop is one such provider of this ability, and it is also loaded with various other options that can really help in building a better and more efficient site.

Understanding CDNs

Okay, so using a CDN can help, but what in the world is that? The location of each of your site users can actually change the way that your page loads for them, including the speed as content is accessed through different servers. By using a CDN or content delivery network you can send files faster. The CDN is a large selection of different servers working from different places across the globe. These can send cached files from a location that is closer to a specified user rather than sending out data from a location in France when they are entering a site in the U.S. It can also deliver bloated cookies. However, one downside of using this type of delivery system is that it can get a little pricey, and it isn’t something that many internet providers offer to their users.

Make Your Code Sharper

Okay, so sometimes it is the external uploads and added content that slow you down, but at other times it could be your own code that’s bringing down the site as Java and CSS can really kill the loading times for those visiting your site. This means that if you’re writing your own code, you want to keep the paths clean and the selectors identifiable. If you hire others to build your site then speak to your web developer about the code that he or she is using. They may find this a little insulting at first, but when you explain to them that you’re looking to gain the most absolute optimal speeds for those loading your site it will be better understood exactly what it is that you want.

Consider Keep Alives

A keep alive is a signal that is sent out at certain set times to keep your connection to a page alive without the need to consistently send and receive replies from that site. So a better way to explain this is that as you use the internet, visiting any site, a signal is sent and if no reply is received from the site that you want to visit, the link is assumed dead, down, or old, and data is routed through a different path until the link revives itself. To get this feature you may have to contact your web provider or hosting company, as it can often be disabled when it transfers less than the default bytes for each request.

Get Rid Of Duplicate Scripts

Another way that you can improve your site loading speed is by removing any duplicate JavaScript, because it can actually create HTTP requests that aren’t needed, and in doing so waste execution time that could be used elsewhere. If you use script externally more than once and it isn’t cacheable there is a generation of more than one request as the page loads, this can happen as a page is reloaded and this hurts the upload time. By checking your script through preventative measures such as the insertScript function you can help with dependency checking.

Rid Your Site Of 404s

When you get the no response signal of a 404 error it not only means a waste of time, but it also means a waste of money because HTTP requests can be costly. Getting the 404 Not Found message is frustrating and slows down the experience of consumers without any advantage whatsoever. This can waste database resources, especially if it happens through the fault of an expired or wrong link. It should be obvious that you should always check your links as time goes by, yet many businesses fail in this aspect, and wind up with outdated content and dead links that waste consumer time and waste your money.

Whether you sell goods, services, or are providing an informational website to those who might be looking interested in your field of work. Your website is how you represent your brand, your business and yourself to the world, and if your consumers aren’t able to access the content that you post there, there’s almost no point in having one at all. Many large companies don’t worry so much these days about website speed and how it affects their target audience as many people willing to spend on products are also willing to pay the money it takes to utilize the fastest upload speeds available, but this still leaves out a small population of consumers who don’t have high speed internet, or who use their phones to do much of their shopping. Tablets and other mobile devices are quickly coming up to speed with some computer systems, in terms of how fast they process pages, the number of applications they can use and what they can do, but mobile phones aren’t quite up to snuff for many activities.

Keeping Costs Low

Now, something that many companies might be nervous about in regards to maximizing the download speed is the cost that might be incurred. Fortunately, many of the ways that you can speed things up don’t take as much money, and you may find yourself able to quicken things up through only one of the various methods mentioned above. Taking these ideas one step at a time can also create a convenient form of encouraging loading speed for those who visit your site, so try them with a day or so in between to really get a positive idea of the impact that they have before moving on to the next one.

As mentioned above, the loading speed of your page isn’t as important to maximize now that so many computer users have achieved such high data levels of service, so you don’t want to overspend in an area that may not make a huge difference to your levels of productivity or site traffic. One way to find out what sort of impact your speed is having on consumers is by taking a poll, or providing a comment section on the site for feedback for users from various devices and computers. You may find that local users have no trouble at all, while those from another continent may not be able to access features quite as quickly. These will all be big factors in how much you need to improve your loading speed, or whether it is a problem at all.