Tips For Top Notch WordPress SEO
Believe it or not, WordPress can help you with your SEO without too much additional work on your end. When you begin building your website there are a lot of things to take into consideration, and utilizing this platform takes away a lot of the guess work involved in this. Basically, using WordPress gives you an advantage over other web users when it comes to some of the marketing techniques involved in website design and maintenance. Check out some of these killer tips for better SEO in 2015, and use them to your benefit.
The internet has quickly become a marketing tool of its own for various companies and individuals, and because of this web designers have become savvy to including little bits and pieces into designs that help with SEO. In WordPress, some of these bits and pieces can be found in the plug-ins that you use, as well as the different themes that are available.
Finding a theme that includes a clean set of code can boost your site in terms of how fast it loads as well as how clear the content appears on different devices. Code programmers can actually use knowledge on the current Google algorithms to create the best designed website for your business in terms of search engine optimization. Select a theme based on what it can bring to your company in regards to more than just aesthetics.
Tags And URL
Achieving the most SEO positive design possible means not only using the true and clear HTML but also keeping on top of the small things like how you are utilizing heading tags. If you can get the hang of meta tags, you can do a lot to improve the flow and functionality of your site in terms of things like integrating social media and ranking higher in search engines by convenience and ease of sharing alone.
When you increase your viewership through tools like Twitter and Facebook, you also increase your site traffic and open yourself up to the possibility of a higher ranking on Google and other search engines that take traffic into consideration.
Make Content Unique
Yes, your content should be shareable, which is the kind of stuff that others will want to send to a work colleague or family member, but it also has to be unique. Google and other search engines monitor the number of spam websites, and some of this comes from article spinning and unoriginal materials. Reposting images from another blog, sharing a video that surfaced years ago, or even recapping on an article that you have already shared are all ways to not only bore your audience, but also give the impression to search engines that you are creating content for the sole purpose of keeping an active status online.
You company or individual WordPress site needs to be active because it stands for something, and you should prove this to Google and your viewers by keeping your content original and suited to your niche or market. Use your own images or images that you have permissions to use, which haven’t already been plastered all over the online world. If you run a small business, for example, you can take photos of your staff and include contact information for new customers, or take a small video of the office, post it to YouTube, and link it on your site for more traffic, and as a way to show consumers that you are real people too. Your content says a lot about who you are, so don’t cut corners when it comes to putting your best foot forward.
Monitor Your Permalinks
When you use WordPress you will notice that the links that are created when you post content are all unique, and this is good because it directs users to individual updates, allowing them to access material or send it to others. Unfortunately, one aspect of WordPress’s permalink design is that it can look confusing to viewers, or be difficult to remember. Permalink titles that include random characters and numbers are much less likely to stick in your mind than something with an actual name.
You should also make sure that all of these additional pages work by going through and selecting them every six months to a year. Although the links shouldn’t change, and content doesn’t generally expire on WordPress, you don’t want users to think they are being directed to one thing, only to find out that the subject matter is completely irrelevant to their query.