WordPress powered websites are increasing day by day in the internet. This is principally because WordPress is free, but also because it is easy to use, effective and SEO friendly. However, many people who use WordPress based sites do not know some important tips when trying to get their site or content optimized for the search engines. There are a few Dos and Don’ts you should be aware of.
What You Should Not Do
Never stuff your content with keywordsSure, keywords are important when writing your articles, as they make it easier for the search engine to find your content. Unfortunately, some people take this to the extreme and decide to stuff their content (articles, image and video tags) with the keyword, such that the keyword is present in almost every sentence. This is a very bad habit that can get you spammed by google over time. Apart from this, the bounce rate on your site will be very high (since you only offer junks) and this will hurt your ranking greatly over time.
What You Should Do
Think content not keywords: Every time you want to write, always have your readers in mind. You must always seek to give them an article
that is both engaging and informative. When they read, they should be able to say thanks in the comment box and this will prompt them to share your articles with their friends. When this begins to happen, your traffic will begin to pick-up and you’ll begin to have better and better ranking.
Focus on synonyms and not keywords: When writing your article or post, utilize synonyms at strategic locations to keep the text on track. The use of the specific keywords should be in the topic, headers, introductory paragraph, conclusion and a few other spots, but all other locations should just feature synonyms. The new google algorithms give synonyms just as much preference as keywords.
Use internal linking: it is important to produce internal links to top-ranking posts or sites, within your article. This has a massive effect in pulling up your own article up the ranks as well. Internal links are URLs embedded into a highlighted portion of a text, such that when it is clicked, the reader is redirected to that page or post. To do this on MS-word, just select the relevant text and right-click, this should bring out options including “hyperlink”. Click the hyperlink option and paste the relevant URL in the resulting box. That does the trick.
The digital presence is very essential in today’s commercial market, as many customers prefer to use the online platform to make most of their necessary purchases. Therefore, the creation of a website is a must for every large or small company, even the startup ones. Some people design their own websites, if they have the required knowledge of the web coding and other essential software items. But they must be careful about a few common faults that they overlook, while creating their web design
Attractive view on every device screen – It is essential that the developed website should appear equally attractive on the screens of all kinds of mobile and computer devices. Moreover, the website should open easily in every browser, whatever the users choose to enter this website. So the web designer should check the compatibility of the website on all kinds of commonly used browsers; like Firefox, Internet Explorer and Safari. The website should be tested for positive response in all screen resolutions, to be sure about its use in other devices too.
Modification of the images to fit all browsers – The web design of a site should be comfortably visible in all screens, without any distortion or getting blurred. So the web design should modify and balance the dimensions of the images and graphics used in the website, to fit all the screens suitably, with the help of special software.
Application of suitable colors – The colors used in a web design should match the tone of the web content or the nature of that site, which will be able to put a visual appeal to the viewers on the first sight. But it is better to avoid too bright colors for the commercial websites, which can turn away the visitors.
Inclusion of sitemap – A sitemap should be included in the homepage of each website, which gives the idea of the total web content to the readers and it also helps them to read the selected parts, if so wished. The inclusion of sitemap increases the ranking of the website in the search engines.
It is almost impossible nowadays to run a profitable business without having a website. However, most people who run businesses have very little understanding of the internet and web design in general, meaning they would have no idea on how to get started. Luckily, you can easily hire a web design company to do this work for you and create a huge impact. But how do you choose your designer? Here are a few things you may want to think about.
First of all, look at the website of the design company itself. If they don’t have a good site, they cannot be trusted with making one for you either. Secondly, think about your own needs. Have a good idea about what you want your website to do before you approach someone to deliver on that. Next, get at least three different detailed quotations from a few companies. This will give you an idea of the average price you can expect to pay. Do not, however, let everything hinge on price. You are not looking for the cheapest option, but rather for the one that offers the best value for money. Also find out what the support options are, particularly after your website has been completed. After all, things can go wrong later on. Do also make sure that you look into reviews from previous customers. Social media is a really good tool to use for this, as it is much harder to censor. Next, you need to consider whether you want your designer to be only involved in the visual design, or whether you also want them to deliver on SEO (Search Engine Optimization). If you don’t, you may need to find another company to do this for you. Finally, you will need to know to what degree you will be able to control the content. If you do have full control, which is not always the case, then you also need to learn how to change the content. In many cases, you will only be allowed access to the blog area of the website, which may not be sufficient if you frequently update your catalog or have other special offers.
Hopefully, these pointers will help you to find the best website designer for your own project. It cannot be stressed enough how important it is to have a good company or professional working for you when it comes to creating your website. Your page is you public face for people online, where you create brand awareness and trust in your professionalism, service and products. Hence, do not decide on which designer to use on the spot. Rather, take some time to research your options and pick someone that is right for you.